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We Are Replay - Spring/Summer 2010


The We Are Replay collection for spring summer 2010 once more takes up the iconographic themes which have always set it apart.

 
About denim, focal point of experimentation and innovation within the line, there are bold, daring and unusual washes, from super bleached destroyed to rinses to medium shades, all with a painstaking attention to details and special features such as hand-painted 3D effects or tattoos. Throughout, the look is distinctive, as worn by the celebrities whose pictures fill page upon page in glossy magazines.

There are print techniques which have made the brand a benchmark for fashion-forward casual style, here reinterpreted with a contemporary twist; distinctive and alternative yet never vulgar, with clear references to internationally renowned artists decorating T-shirts and shirts.

Studs with a variety of metal finishes redesign edges or emphasise details: reptile shapes appear salt-faded as they delicately adorn habotai silk or striking denim.
 
The contrasts between the men’s and women’s lines appear to make them polar opposites but paradoxically they actually create an entirely symbiotic effect: the women’s micro mini skirts contrast with the men’s super destroyed fits and the baggy work-wear pants contrast with the red carpet style super slim fit. The distinction is essential and makes for a harmonious, powerful and effective look.
 
The construction of the outerwear garments, which are ergonomic in both collections, becomes key for the women’s blazers which borrow strong shoulder shapes from the 1940s and ‘80s. The deconstructed men’s jackets are extremely lightweight and also reversible, creased and printed as if they were T-shirts. Only the most formal models are dried and processed with 3D techniques. Eyelets sails are used as fastenings or decorations. Decorative chains alternate with romantic pieces of chiffon and all kinds of layers draw a new, slim and elongated silhouette.
 
The season’s key colours coordinate perfectly with shades of indigo. From khaki to stone, orange, yellow and the most intense ultramarine, all tempered by the clever neutrality of white.